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What does it really take to turn community into a true growth engine in today’s marketing landscape?

I had a great conversation with Sarah McNabb, Chief Marketing Officer at GigaStar, on the latest episode of Connect To Market! 🎙️

Sarah shared how community isn’t just another channel or tactic- it’s a foundational strategy built on trust, empathy, and human connection. We talked about defining what community really means, why authentic engagement matters more than ever in an AI-driven world, and how strong communities create resilience and advocacy for brands. She also shared thoughtful perspectives on balancing automation with meaningful human interaction.

Here’s what I took away from our conversation:
✅ Community Is a Strategy, Not a Tactic: Sustainable growth comes from investing in relationships, not quick wins.
✅ Human Connection Builds Trust: Authentic engagement strengthens loyalty and long-term advocacy.
✅ Empathy Shapes Better Experiences: Understanding your audience leads to stronger, more supportive communities.
✅ Balance AI With Humanity: Technology should enhance, not replace, real connection.

If you’re a marketing leader looking to build stronger communities that drive lasting growth and connection, this episode is packed with actionable insights. 🎧

Catch the full episode in the comments below!

#CommunityLedGrowth #MarketingLeadership #B2BMarketing #AuthenticEngagement #CustomerExperience #ConnectToMarket