Скачать или смотреть What makes a GREAT media pitch?

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This week, following last week's talk about some unethical pitch practice stories we spend time to consider what goes into making a GREAT media pitch.

We look, from the advertisers' side of that table, at the preparation required and how good preparation makes for a smooth process that lets all participating agencies shine.

What wins a pitch these days? We share our thoughts.

We also mention Mike Cooper from PHD who recently remarked that a pitch process had been "enjoyable" - not something you expect an agency CEO to say...?

Good Week: Nike win 2018 World Cup
https://www.campaignlive.co.uk/articl...
https://www.highsnobiety.com/p/world-...

Bad Week: Google fined $5bn
https://www.wsj.com/articles/google-t...