Sustainable Packaging Trade offs with Mondelēz

Описание к видео Sustainable Packaging Trade offs with Mondelēz

Saif Hameed and Patrick Shewell, Global Director of Packaging at Mondelēz, discuss balancing an iconic brand image with bold sustainability packaging goals. In this episode, we dive into:

- Balancing trade-offs between product design and functionality
- EPR policy inconsistencies and how to manage these across 150+ markets.
- Prioritising packaging initiatives: managing the roll-out of no brainer vs higher cost initiatives
- Strategies for collaboration with packaging suppliers
- Innovative packaging solutions

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