The History of Four Loko

Why did Four Loko get banned from multiple states? When was the caffeine taken out of the drink? How did one 23.5 oz camo can cause so much madness in just a couple of years? In this episode, we tackle the history of caffeinated booze -- from coffee and whiskey to vodka Red Bull -- and how it all culminated in the cultural phenomenon that is Four Loko. This is the story of how it was invented, why it caused an uproar across college campuses, and the overall impact it had on the drinking world. We all have our own Four Loko stories. Now, let's hear how it really went down.

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Have you ever wondered how ketchup became America's favorite condiment? Or why Four Loko was banned by the government? Or how roller coasters were invented? In History of… host Wil Fulton will take you through a rapid-fire crash course on some of humankind's greatest innovations in food, drink, and travel. Hey, if you can keep up, you actually might learn something!

Thrillist means fun. We're eaters, drinkers, travelers, and doers. We serve the curious and believe that new experiences are what drive the richest lives. We bring our passion, expertise, and taste to bear on the things that are truly worth your time and money. Life is for living, and that’s why we’re here. Today will be great. Thrillist is a part of Group Nine Media.


CREDITS:

Host/Written by
Wil Fulton

Senior Creative
Jake Rasmussen

Development Producer
Wil Fulton

Associate Producer
Mia Faske

Editor
Zachary Lapierre

Animator
Danna Windsor

Production Assistant
Sonia Colón

Production Manager
Myra Rivera

Programming Coordinator
Madeline Concannon

Line Producer
Emily Tufaro

Post Production Supervisor
Daniel Byrne

Director of Development
Leo Fernandez

Creative Director
Audra Pace

Head of Video
Jim D’Amico

Chief Content Officer
Meghan Kirsch

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