How Blogilates’ Cassey Ho Is Building A Fitness Empire Beyond YouTube

With over 6 million subscribers to her ‪@blogilates‬ YouTube channel, Cassey Ho is more than just a fitness influencer. By leveraging her social media success, Ho has built Blogilates into a brand that sells gym equipment and nutrition powders as part of a holistic approach to fitness. Ho sat down with ForbesWomen Editor Maggie McGrath to discuss what’s next for her growing business and share advice for other creators around translating online fame into IRL entrepreneurial success.

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YouTube:    / blogilates  
Instagram: https://www.instagram.com/blogilates/...
TikTok: https://www.tiktok.com/@blogilates?la...

Part of our ForbesWomen series, Cracking The Success Code, which spotlights YouTube’s most dynamic female creators and business-builders.