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Five-star reviews on Google matter. Therefore, you should try to get as many as you can.

Best practices:
➡️ Avoid purchasing reviews as Google may not consider them authentic
➡️ Avoid lump sums of reviews because it doesn’t look natural to Google
➡️ Develop an automated process that requests Google reviews from customers at specific times during the buying cycle

To begin capturing reviews, use your GMB account to generate a link that will help you capture customer reviews. On your GMB page, select “Ask for reviews”. You can then choose from several premade options.

Tips for increasing the number of reviews:
➡️ Ask friends, family and co-workers to leave reviews.
➡️ Select ten of your best, most current customers and email them a request to leave a review.
➡️ Add this to your email signature ― “If I’ve met your customer service needs, please let others know by leaving a review of my business.”
➡️ Place a sign in your reception area with the password to the Guest Wi-Fi, with a message that reads, “Please enjoy free Wi-Fi while you wait, and please do leave us a review.” Include a QR code that links them to review your business.
➡️ If you’re doing seminars or educational events, make sure to include a special card or QR code where customers can review the event.
➡️ Start up a social media campaign that drives customers to your review page.

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