7 Most Important SaaS Metrics | Finance for SaaS Startups

I show you the 7 most important SaaS metrics that you can use to track the overall financial performance of your SaaS startup & how to write an investor update.

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In this video, we walk through a case study of a SaaS startup where we build a financial tracking framework to measure the overall health of our B2B SaaS.

We also discuss how often you should be tracking each SaaS metrics (weekly, monthly, quarterly, annually, etc).

We cover the most important metrics & KPIs for SaaS, calculate each one, interpret the results, and then use that data to write a monthly investor update (the kind that startups should be sending out to their investors on a monthly basis).

Sections:
0:28 overview of the 7 most important SaaS metrics
1:58 how to calculate MRR & ARR + interpreting performance
4:28 how to report growth rates for SaaS startups (MoM, YoY, CMGR)
10:17 how to breakdown MRR in SaaS (new, expansion, contraction, churn) + building a net new MRR chart
17:58 how calculate customer lifetime value (LTV) for SaaS
21:24 customer acquisition cost (CAC) and LTV: CAC ratio for SaaS
25:40 how to calculate burn rate & runway for SaaS
27:53 how to report financial performance for investors (budget vs. actuals and actuals vs. prior months)

If you have questions - leave a comment below and I'll try to help. Cheers!

#saasmetrics #saasstartups #investorupdate