Mapping The Hotel Guest Journey

Why do it? A focus on the customer journey gets over:

50% greater return on marketing investments,

25% more positive social media mentions,

More than 2.5x greater revenue from customer referrals along with 13 times greater cross-sell and upsell revenue...

Every guest journey comprises of various touchpoints, right from researching and planning a stay, booking a hotel (pre-arrival) to arriving at a hotel
(check-in & on-arrival), staying there (mid-stay), and saying the final goodbye (check-out & post-stay)!

Thus, for the hoteliers, it is necessary to identify, anticipate, and satisfy the requirements of their guests at each and every stage for enhancing the overall guest experience. In other words, you need to put yourself in the shoes of your guests. How? This can be done by Mapping the Hotel Guest Journey.

This process involves charting and analyzing the various phases your guests go through making sure they're investing their money in the right place. Every stage presents the hotels with a golden chance to woo their guests and win their trust, thereby forging a long-lasting bond. A vital part of hotel marketing strategy, evaluating the guest journey is a must!

In this video, we acquaint you with the various stages of the hotel guest journey coupled with brief information on every phase along with the right tools and products that you can use at every touchpoint to cater to your guests' needs efficiently!

Excited to know more? Visit: https://guesttouch.com/blog/mapping-t...

Try out the guest journey platform: https://guesttouch.com/guest-messagin...