Скачать или смотреть Learn the Secrets Behind Award-Winning Marketing

In this episode, you'll get a mini creative masterclass full of practical real world advice.
We chat with an award-winning Brazilian creative duo, João Soares and Pedro Minari from Ogilvy. We go look at some of their work and go through all the stages from idea to execution. We also talk about some of the current creative trends, including how AI is impacting the creative process.
Enjoy the show!

Find out more about Pedro here:   / pedro-minari-felippe-724171194  
Find out more about João here: https://joaowrites.com/experience
Find out more about us at https://42courses.com

Chapters

00:00 Introduction to Creative Minds João Soares and Pedro Minari from Ogilvy
02:56 The Challenge of Indigenous Rights (Work Case Study)
06:02 Crafting the Idea: From Concept to Execution
08:49 Building a Movement: Engaging Influencers and NGOs
12:03 Navigating Challenges: Grassroots Efforts and Viral Success
14:53 The Art of Case Studies: Telling a Compelling Story
17:45 Creative Processes: Finding Freedom in Constraints
21:04 Simplicity in Ideas: The Key to Success
23:58 The Importance of Persistence and Clarity in Creativity
31:55 Simplicity in Advertising: Key Takeaways from Cannes Lions 2024
37:19 Innovative Campaigns: Coca-Cola and British Airways
43:00 The Role of AI in Creative Advertising
50:33 The Future of Ideas in Advertising
01:01:01 Advice for Aspiring Creatives