Скачать или смотреть The Storyteller of Odisha | The Artist Redefining Pattachitra with Calligraphy - Meet Apindra Swain

Pattachitra, meaning “cloth painting,” is one of India’s oldest and most intricate art forms, originating over a thousand years ago in Odisha and West Bengal. Known for its detailed motifs, mythological narratives, and natural colors, this exquisite painting tradition continues to mesmerize art lovers across the world.

Apindra Swain is an artist hailing from the Pattachitra-rich village of Raghurajpur, India, where artistic tradition has thrived for generations. Apindra, with deep roots in this cultural legacy, is on an exhilarating journey to reimagine Pattachitra, an ancient art form. From traditional canvases to unconventional items like kettles and bottles, he fearlessly explores the boundaries of this timeless craft. Yet, what sets him apart is his innovative fusion of Pattachitra with the art of calligraphy, creating a mesmerizing blend of old and new that breathes new life into this treasured tradition.

0:58 Introduction (Meet Apindra Swain)
3:33 Academic Life & learning
5:00 Mentors & Inspiration
6:42 - Current Artist Community
10:42 Global Exposure
14:56 Indian Heritage Centre, Singapore


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MeMeraki is India's First Culture Tech Platform using technology to empower artisan's creator economy, with a mission to digitise every heritage art and craft of India to ultimately create sustainable livelihoods for artisans while unlocking creative human potential globally. We are reimagining the future of the artisan creator economy by leveraging technology and creator tools with workshops, handmade products, and the biggest collection of heritage art from master artists.

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