Скачать или смотреть Infopreneur Agency Team Training - Call 1: Business & Marketing CORE Fundamentals

The CORE Fundamentals of Business & Marketing... Super essential to grasp this in order to understand what we are doing as online marketers.

For your convenience, here are the cliff notes of all the main points mentioned on the video:

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Business 101:

Create or Purchase $
Sell for $$$ profit

How we get to the profit: Marketing

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Marketing 101:

Here is your ideal client/customer.

He has a problem that our product solves for him.

Causing all kinds of pain, suffering, and discomfort in his life.

He doesn't know what to do about it...

Keeps him up at night

Our job is to effectively communicate that problem to them, and show them how our solution is the BEST one for them.

(whiteboard drawing)

Step 1. Choose ideal client/customer
Step 2. Discover their:

Problems
Symptoms
Emotions they are going through

Step 3. Find them
Step 4. Capture their attention
Step 5. Make an offer they can't refuse

Do that by triggering their emotions in a way that makes it a complete no brainer and easy way to solve their problem, and releave all their grief.

So that's what you will be doing (in many different ways).


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Some important terminology you will need to understand:

General Marketing Terms:
Copywriting or "Copy"
Influence - good or bad?
Conversions
Optimization
Friction
Sales Funnel
Hook/Angle
Elevator Pitch
Lead Scraper
JV / Affiliate


Info-Product Development & Delivery:
PLR, MRR
ebook
Membership site
Live Webinar
Automated Webinar
Wordpress site
Mastermind
Infographic
MindMap


Software:
Bot (i.e. FB Chat Bot)
Web app
Wordpress Plugin


Authority Web Presence:
Website (more than one page)
Wordpress Blog ("web log" - journal)
Wordpress Themes
Domain Name
Hosting


Sales Funnels:
Landing Page
Capture Page / Optin Page
Autoresponder / CRM
Sales Page
Order Page - most important


Online Marketing Mediums:
SEO: Search Engine Optimization
SEM: Search Engine Marketing
PPC: Pay Per Click
CPV: Cost Per View
PPR: Pay Per Redirect
Banner Ads
Press Release
Facebook Ads
Youtube Ads
Solo Ads
JV Swaps
Media Buys


Our industry:
"Infopreneur"
"Mastermind"
WarriorForum
ClickFunnels
LeadPages
Fiverr
Flippa
JV Zoo

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I hope this video was helpful for you to see the big picture and fundamentals of business and marketing...

As always, let me know if you have any questions!

Enjoy!

~Omar