Скачать или смотреть EP207: How to Stand Out in a Crowded Market: Rich’s Guide to Identity-Based Marketing

In this episode of the podcast, host Brad welcomes Rich Harshaw, a seasoned marketing expert with over 30 years of experience, specializing in the contractor and home services industry. Rich shares insights into his journey of building a successful agency that caters to remodeling contractors and home service providers.

Discover the importance of identity in marketing and how to differentiate your business from the competition. Rich discusses the pitfalls of using platitudes in advertising and emphasizes the power of storytelling to communicate your unique value proposition.
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EP207: How to Stand Out in a Crowded Market: Rich’s Guide to Identity-Based Marketing
‪@hammerandgrindpodcast‬

🔔 𝐒𝐔𝐁𝐒𝐂𝐑𝐈𝐏𝐓𝐈𝐎𝐍 𝐋𝐈𝐍𝐊: @hammerandgrindpodcast

🎬 𝐖𝐀𝐓𝐂𝐇 𝐎𝐔𝐑 𝐎𝐓𝐇𝐄𝐑 𝐄𝐏𝐈𝐒𝐎𝐃𝐄:
▶️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 1_ •    • EP200: Visual Storytelling: Elevating Your...  
▶️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 2_ •    • EP201: How to build a profitable business ...  
▶️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 3_ •    • EP202: The Path to Becoming a Thought Lead...  
▶️ 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 4_ •    • EP204: Navigating SEO and Google Ads: Insi...  
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Learn about the five pillars of identity that can help you craft a compelling marketing message, including:
Products
Workmanship
Bedside manner
Core values
Culture and reputation
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Timestamps:
00:00 - Introduction: Why Standing Out Matters
00:45 - What is Identity-Based Marketing?
02:10 - The Challenges of a Crowded Market
03:30 - Understanding Your Brand’s Core Identity
05:00 - Finding Your Unique Selling Proposition (USP)
06:20 - The Role of Personal Branding in Marketing
07:45 - How to Build Brand Trust and Authority
09:10 - Leveraging Customer Personas for Better Targeting
10:30 - Emotional Connection: The Key to Brand Loyalty
12:00 - Crafting a Compelling Brand Story
13:25 - Content Strategies to Differentiate Your Brand
14:50 - Social Media Tactics for Better Engagement
16:15 - SEO & Video Marketing for Visibility
17:40 - Paid Advertising vs Organic Growth
19:05 - Case Studies: Successful Identity-Based Marketing Examples
20:30 - Common Mistakes & How to Avoid Them
22:00 - Actionable Tips to Implement Today
23:30 - Tools & Resources for Branding Success
25:00 - Recap: Key Takeaways for Standing Out
26:30 - Final Thoughts & Call to Action
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Rich also dives into the evolving landscape of advertising, including the relevance of traditional media like radio and TV, and the rise of streaming platforms. He provides valuable tips on effectively targeting your audience and maximizing your advertising budget.

Whether you're a contractor looking to enhance your marketing strategy or simply interested in the world of advertising, this episode is packed with actionable insights and expert advice.

Don't forget to like, subscribe, and hit the notification bell for more episodes!

Standing out can feel like an uphill fight in today's competitive corporate environment. But what if there was a way to differentiate your company—not by emphasizing features, but by sharpening its character?
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In this episode, Brad and Rich talk about:

The power of identity-based marketing and why it’s a game-changer
How to identify what makes your business unique
The five pillars of identity and how to use them in your marketing
How to craft a message that speaks directly to your audience
Real-world examples of businesses using identity marketing to thrive
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Mentioned:

Rich’s Book: Unlocking Unlimited Lead Flow on Amazon
Rich’s Podcast: The Level 10 Contractor Daily Podcast
Website: Level 10 Contractor
Email: [email protected]
Facebook:   / level10contractor  
LinkedIn:   / rich-harshaw-63188679  
Recommended Book: Good to Great by Jim Collins
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Link to Resources:
Grab Brad's tell-all book: The Contractor Profit Blueprint
https://thecontractorprofitblueprint.com
You've been invited to check out Job Tread!
https://www.hammerandgrind.com/jobtread
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🎯 Related Keywords:
Identity-Based Marketing, Brand Differentiation, Stand Out in Market, Crowded Market Strategies, Personal Branding, Unique Selling Proposition, Brand Positioning, Business Growth Strategies, Niche Marketing, Competitive Advantage, Customer Engagement, Brand Identity, Marketing Strategies, Small Business Marketing, Digital Branding, Social Media Branding, Target Audience, Marketing Psychology, Business Success, Entrepreneur Tips
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🎯 Related Hashtags:
#IdentityMarketing #BrandDifferentiation #StandOut #MarketingStrategy #PersonalBranding #USP #BrandPositioning #BusinessGrowth #NicheMarketing #CompetitiveAdvantage #CustomerEngagement #BrandIdentity #DigitalMarketing #SmallBusiness #MarketingTips #SocialMediaMarketing #TargetAudience #MarketingSuccess #EntrepreneurLife #BusinessTips

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