how to sell to people authentically.

learn how to sell to people authentically, and avoid being the "sales guy." subscribe and turn on notifications for daily lectures.

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   • 20 years of startup experience in 1 h...  

chapters —
00:00 introduction
00:30 story of farza's father.
01:00 pakistani immigrant becomes top salesman.
02:50 learning that he never tried being a "sales guy".
04:00 avoid being the "sales guy".
05:30 sf students and their struggles.
08:45 what if my thing is crappy and unfinished?
09:50 the goal isn't to pretend you have the best product in the world.
11:40 framework 1. stop marketing. start selling.
11:55 marketing = building an audience for your work.
12:25 selling = getting the audience to take action.
13:20 typical loop that people fall into.
14:20 typical conversion rates for "marketing"
17:00 what if we went to the people directly?
19:15 student example 1.
22:00 student example 2.
27:20 once going straight to the people stops working, then try other stuff.
27:45 framework 2. never underestimate 1-1 conversations with people.
31:00 the world is filled with noise. authentic 1-1 connections are huge.
32:40 spend time learning about them in these 1-1s.
34:25 this is NOT networking. don't do that.
35:00 student example 3 -- amazon shopping assistant.
36:30 student example 4 -- personal diabetes tracker.
37:50 student example 5 -- content creator.
38:24 farza's own example with artist -- convolk.
39:45 framework 3. pick the easiest person to sell to.
39:55 farza's own example. selling cloud IDEs -- success and failures.
44:00 more examples.

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