NEW !!! HIDDEN.NY x ASICS GEL-NYC ! ICONIC BRAND GOES FOR THAT FRESH NEW LOOK !

For its latest collaboration, ASICS has tapped contemporary fashion and streetwear brand HIDDEN.NY to rework its GEL-NYC silhouette.

The upcoming HIDDEN.NY x ASICS GEL-NYC balances modest neutrals with HIDDEN’s vibrant green. The silhouette is anchored with a white mesh base with synthetic overlays in matching white and metallic silver. The bold green hue adds a striking design as outlines to ASICS vector logos on the profiles as well as part of the midsole. In terms of branding, ASICS’ logo receives a pixelated twist, paying homage to HIDDEN.NY’s digital roots. Lastly, the sole unit opts for a greyscale palette and is emblazed with a lowercase “h” on the toe and shoe box.

After the HIDDEN.NY release in March, fans will be able to purchase the HIDDEN.NY x ASICS GEL-NYC on April 12, 2024, via ASICS.com and select retailers for $170.