Marriage of Creativity & Audience Psychology in Marketing | Vanessa Hartung

In this episode of the Interesting B2B Marketers podcast, Steve Goldhaber is joined by Vanessa Hartung. Vanessa is a seasoned content marketer who has spent her career mastering the intricacies of B2B SaaS marketing.

During this conversation, Steve and Vanessa delve into:

The creation and strategic value of owned communities for customer engagement and insight collection
The journey from rented to owned social channels, including strategies, challenges, and outcomes
Lessons from a range of marketing case studies, including a failed brand awareness campaign and a successful website rebrand
Vanessa's entry into the marketing field and her unique approach of marrying creativity with a deep understanding of audience psychology
Strategies for gaining deep insights into customers' minds, like leveraging sales call recordings and in-person events
Vanessa's invaluable career lessons, such as the importance of visible work tracking and the power of confidently sharing expert opinions

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