#01: Five B2B SaaS Marketing Campaigns You Must Try

In this episode, Ryan James shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.


Takeaways

• Create a separate brand newsletter rather than an own-brand newsletter.
• Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
• Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
• Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.
• Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 


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