Скачать или смотреть Introducing India's First Interdisciplinary UG Programme in Psychology and Marketing

Join us for an in-depth discussion with Swati Ganeti, UGP Director, and Utsav Patodia, UGP Associate Director, as we explore India’s first interdisciplinary Undergraduate Programme in Psychology and Marketing - offered exclusively at Masters’ Union.

In this engaging conversation, we dive into how iconic brands like Nike, Apple, Zomato leverage psychological insights to shape their marketing strategies and influence their consumer's behaviour. Gain insights into the growing applications of psychology in the domain of marketing, and learn why this dynamic field is rapidly becoming one of the most sought-after career paths.

In this podcast, Swati shares valuable insights on the career opportunities this programme opens up, from social media and brand marketing to management roles, while highlighting the unparalleled global exposure and hands-on experience students can expect. She also sheds light on the unique curriculum, which includes Global Immersion Programmes and Outclass Programmes designed to help students understand how leading brands market their products.

00:00 - Introduction
00:27 - Why the Psychology & Marketing Undergraduate Programme?
03:05 - Curriculum of the Programme
07:23 - Student experience in the first 4 years
09:24 - What to expect from your degree?
10:31 - Faculty behind this Programme
11:55- Outcomes and Job prospects
14:04- Campus and student lifestyle
15:50- Eligibility criteria and how to apply
17:48- What pointers to keep in mind while choosing amongst UG programmes

To learn and engage with 200+ unicorn founders, industry leaders, and entrepreneurs, apply to the UG Programmes at Masters’ Union.

Learn by doing.

Explore our UG programme in Psychology and Marketing: https://mastersunion.org/ug-psycholog...


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