Скачать или смотреть Why Measuring Marketing is a Nightmare

Marketing measurement isn’t just tough—it’s one of the hardest problems in business. Between shifting privacy laws, browser updates, and the chaos of measuring TV ads, many teams are left in the dark. In this clip, we dig into why linear TV is notoriously difficult to track, how connected TV is changing the game, and what regulations mean for the future of marketing measurement.

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