What You Should Know About Customer Retention & Churn Rate

Why should you focus on customer retention rate rather than churn rate?

In this clip from the third video in Resilience: An eLearning Series For Ecommerce Brands In 2021, Allison dives into the formulas behind customer retention and churn rate.

You'll learn why brands should be focusing on retention rather than churn. Allison also shares her thoughts about why it's not realistic for brands to expect a 0% churn rate.


Watch the rest of the clips on customer retention in Part 3 of our eLearning series in our playlist here:    • Part 3 - Build Customer Retention | R...  

Or visit https://www.ambitiondata.com/resilience/ to watch the full eLearning series.

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