Скачать или смотреть How Much to Spend on Google Ads (Why Most Budgets Fail)

Struggling with Google Ads budget allocation? You're not alone.
Just last week, I audited a Google Ads account burning £8k/month with volatile performance. The problem? 80% of the issues came down to incorrect budget allocation across campaigns.

In this video, I'll show you exactly why your Google Ads budget might be killing your campaign performance and how to fix it.

What You'll Learn:
Why Google's Smart Bidding needs 30+ conversions monthly to optimise effectively
The learning phase timeline (and why you must be patient for 7-10 days)
How does your Average Order Value directly impact the required budget
Real client example: How proper budget allocation improved conversion rates
The data thresholds that make or break campaign success

⏰ Video Timestamps:
00:00 - Introduction: The Budget Problem
01:19 - Why Budget Matters for Smart Bidding & Smart Campaigns
04:10 - The 15 vs 30 Conversion Threshold
05:15 - Understanding the Google Ads Learning Phase
07:40 - How Average Order Value Impacts Your Budget Requirements
12:00 - Real Client Case Study Results
13:05 - Summary & Next Steps

📊 Free Resources:

Google Ads Budget Calculator (coming soon)

Blog post with detailed budget framework: (Coming soon)

WordStream industry benchmarks: https://www.wordstream.com/blog/2025-...

🎥 More Google Ads Content Coming:
This is part 1 of our budget optimisation series. Subscribe and hit the bell icon for:

Seasonal budget planning with Keyword Planner
Avoiding costly budget recommendation traps
Advanced budget allocation strategies for high-AOV products

Questions about your Google Ads budget? Drop them in the comments below:

💼 ABOUT US:
Since 2017, my agency has specialised in helping independent retailers master Google Ads, with particular expertise in outdoor and sports equipment businesses. We understand the unique challenges of seasonal inventory, technical products, and competing against larger retailers.

Connect with us:
🌐 Website: https://clickpilot.co.uk/
📱 LinkedIn:   / stephenanderson5