WATCH Atlanta United Unveil The BLVCK Kit with a Laser Show on Mercedes-Benz Stadium!

Atlanta United unveils its new primary kit, The BLVCK Kit, for the 2021, 2022 seasons at an exclusive Season Ticket Member Drive-In event at the Home Depot Backyard. The event culminated with a laser show projecting The BLVCK Kit onto Mercedes-Benz Stadium. American Family Insurance continues as the official kit sponsor of Atlanta United, while Piedmont Healthcare is featured as a sleeve sponsor.

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Atlanta United play-by-play announcer Kevin Egan hosted an hourlong program featuring Atlanta United president Darren Eales, head coach Gabriel Heinze, as well as star players Josef Martinez and Miles Robinson. A unique live laser show accompanied the event with the kit being unveiled on stage by the players and club ambassador Jeezy.

The Drive-In event also raised over $10,000 for two non-profit organizations. Proceeds from ticket sales went to the Street Dreamz Foundation, the non-profit foundation of rap artist Jeezy, which provides assistance to underserved communities in the local Atlanta area.

American Family Insurance and the Atlanta United Foundation each matched the dollar amount raised from ticket sales and will be donating their portion to the Piedmont Healthcare Foundation to support ongoing COVID-19 relief and frontline workers.

The BLVCK Kit is available for purchase online at www.MLSStore.com and will be available at Atlanta United’s Team Store at Atlantic Station beginning tomorrow, Saturday, Feb. 27. In an effort to take the new kit directly to the fans, Atlanta United is launching “The BLVCK Kit Tour” from Feb. 28 – Mar. 12, providing fans a safe, outdoor alternative to purchase the new kit. For locations and more information on the kit tour click here: atlutd.com/kit-tour

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"“It’s an honor to represent a city so rich with history, diversity and culture. Atlanta is the cradle of the Civil Rights Movement, a place that has produced great leaders like Martin Luther King Jr., Andrew Young and John Lewis. We are proud to wear the name ‘Atlanta United’ on our shirt and to be a part of this thriving city. Although we’ve only been here a short time, our commitment to inclusivity and rejecting hate of any kind is a fundamental part of who we are as a club.”
Darren Eales

Your health and safety, along with that of our players, coaches, and personnel, is – and always has been – priority number one. Because these new protocols (which include Face Coverings, Social Distancing, a Fan Health Promise and more) require everyone’s cooperation and teamwork, we’ve set out these guidelines to help make this a successful return to Mercedes-Benz Stadium.

#UniteAndConquer