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Episode #6: Real Estate Insights with Rafique Merchant: Social Media, Luxury Properties & Investment Tips | Hosted by Atique Qureshi | The SERPTalk

In this episode, we chat with Real Estate Broker Rafique Merchant about the intersection of real estate and social media. Learn how content creation trends shape the industry and key insights on Mumbai vs. Navi Mumbai pricing, foreign investments, and top cities for property investment in India. We also discuss luxury properties, celebrity clients, government infrastructure impact, and online broker platforms. Plus, get tips on rent vs. buy hidden property charges, and qualities that make a successful broker. Rafique shares exciting stories, including his appearance in the Rana Naidu series on Netflix, and offers valuable advice for buyers and brokers alike!

The Timeline

00:00:00 Introduction
00:05:00 Where did you start your journey as a real estate agent?
00:07:37 How has social media helped turn simple vlogs into trend-setting content?
00:09:16 What challenges do you face when creating content like that?
00:12:05 In which countries have you worked as a real estate agent?
00:13:07 Do foreigners or NRIs invest in India or Mumbai for property?
00:13:52 What are the differences in pricing between Mumbai and Navi Mumbai?
00:15:22 Which city in India is the best for real estate investment?
00:16:16 How safe is real estate investment compared to stocks and other investments?
00:16:57 Rent vs. Buy: Which is the better solution for the middle class?
00:19:46 Have you worked with any Bollywood celebrities for property rentals or purchases?
00:20:35 What is the highest-cost property you’ve sold?
00:21:03 How do real estate agents view luxury properties and premium buyers?
00:22:19 How do you manage multiple people approaching you for a single property on social media?
00:24:24 How do builders work with agents?
00:24:31 Are there any licenses required for brokers?
00:28:03 Scams in real estate
00:28:34 How do I choose a good real estate agent to connect with?
00:29:11 Can you explain the customer journey in real estate?
00:31:00 Are luxury buyers or leads available on social media platforms like Instagram?
00:32:45 Who is the target audience for luxury buyers?
00:33:44 When is the right time to start construction on a property?
00:34:40 What are the technical aspects buyers need to know before purchasing property?
00:36:11 How much growth can we expect in the real estate market?
00:37:00 What is the demand and supply situation in real estate?
00:39:09 How do online broker platforms affect the brokerage industry?
00:41:13 How does infrastructure development by the government help the real estate industry?
00:42:36 How does the Dharavi slum impact redevelopment?
00:44:47 Black money in real estate
00:47:34 What are the differences between customers from Mumbai and those from outside Mumbai?
00:48:58 What types of properties have you dealt with?
00:49:19 Should I buy a second home or a villa?
00:49:36 What are the property rates in Lonavala?
00:50:28 What are the hidden charges when buying properties?
00:51:10 What qualities are needed to be a good broker?
00:51:53 What types of opportunities can brokers get?
00:52:25 You collaborated with celebrities and acted in the web series Rana Naidu on Netflix.
00:55:05 Generating other sources of income as a broker
00:56:46 Your worst and best learning experiences
00:57:53 Tips for both buyers and brokers

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📲 Connect with Your Host Atique Qureshi
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👥 connect with Our Guest Abhishek Karnik
YouTube:    / @rafique-merchant  
Instagram:   / rafiquemerchant  
LinkedIn:   / rafique-merchant-ba573184  

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