Скачать или смотреть The Strategy Trap Fail #6 Quibi

$2 billion.
Six months.
Gone.

In 2020, Quibi launched with nearly $2 billion in funding and some of the most powerful names in Hollywood and tech behind it.

Six months later, it shut down.

In this video, I break down Quibi as Strategy Trap Fail #6—not because the idea was bad, but because the execution conditions were missing.

Drawing from my book, The Strategy Trap, I explain how two gaps in execution made this failure almost inevitable:
• Co-creation — building the strategy without meaningful input from the people closest to the work and the audience
• Clarity — a lack of shared understanding about what success actually looked like and who the real competition was

This is part of my Top 10 Strategy Trap Fails of All Time series, where I examine why smart strategies so often collapse in execution—and what leaders can do differently.

📘 Learn the full Six Cs execution framework in The Strategy Trap
👉 Pre-order at TheStrategyTrap.com

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Strategy execution | Leadership | Product strategy | Startup failure | Quibi analysis | Business strategy | Execution framework