The Merger That Shaped the Internet | YouTube x Google

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YouTube was in a very unique position by the time 2006 came around. As a byproduct of its popularity, YouTube set a precedent for what kind of challenges and customs video-sharing sites would have to confront moving forward, something that wasn’t really taken into account beforehand. It highlighted just how expensive video-hosting was, and as YouTube’s traffic increased, so did their expenses and demand for infrastructure. The site’s growing recognition as the seemingly boundless powerhouse of video content eventually caught the attention of the higher-ups, the corporations, and they too wanted a piece of the pie.

Legal issues, rising costs, and limited capital were now in the picture, and it was because of these key problems that YouTube’s days were now looking numbered. Was a website like this just too good to be true? The whole venture was just becoming unrealistic, and YouTube could no longer operate as some grass-root, independent company. It needed to become something more official. If you can’t beat the system, then become it. Give the industry something they now could not live without. Give them the future. And naturally, one company would step forward to wipe the slate clean and give YouTube the everlasting online presence that it deserved: a company called Google.
And then on October 9, 2006, history was made. What followed would arguably become one of the most controversial and influential business transactions in history: Google buying YouTube. This was a decision that is still felt today in a lot of areas, not even just on YouTube, but even in the digital realm outside of it.

Zackary Smigel is helping me on this series. Check out his channel here!
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