Welcome back, everyone, to the latest episode of the Niche Pursuits News Podcast!
As always, Spencer and Jared offer a quick overview of the most important news items affecting content creators, publishers, SEOs and entrepreneurs.
On this week’s podcast, they decide to lead with positivity, kicking things off with potentially good news https://shorturl.at/ZQsHq for sites pummelled by the HCU.
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Recent comments from Danny Sullivan and John Mueller suggest that sites may see a recovery with the next core update https://x.com/searchliaison/status/18..., whenever that may be.
Should we believe them? Find out what Jared thinks about all of this.
Also, Spencer has some very interesting insider details about this, so check out the episode to find out what he knows that may or may not affect you and your site!
Moving along, they talk about Google usage over time https://shorturl.at/2t8BV.
The next news item is about the site The Wirecutter, which is owned by the NYT and has come to be an example to follow in affiliate marketing over the years.
Spencer reveals how the site has seen its visibility decline https://shorturl.at/qW6Qf following the HCU, potentially losing half of its traffic.
According to Jared, they are seeing a very slight uptick recently, according to Ahrefs, which could be a sign of hope for others.
As for Shiny Object Shenanigans, Spencer goes first and talks about the challenge he announced last week where he’s trying to earn $1000 from a new Facebook page in one month.
He’s currently 10 days in and nowhere near $1000 in earnings, but he does highlight some positive results of his experiment so far.
When it’s Jared’s turn, he talks about a strategy he’s using https://shorturl.at/CAvjV to try to revive traffic to a site hit by the HCU with a newsletter and a Facebook page.
He also shares his stats and progress from the last 7 weeks: Facebook followers, ad spend, email subscribers, cost per lead, etc.
He’s also working on a digital product that he wants to sell to his audience. What’s going well and what’s not? Check out the full episode to find out.
Then it’s time to discover some weird niche sites. Spencer shares Million Dollar Homepage http://milliondollarhomepage.com/, which was created by an entrepreneur in 2005 with the goal of selling pixels on the homepage to earn a million dollars.
As it was an unusual idea at the time, the creator got some press coverage and was able to sell out all the pixels and he did, in fact, earn a million dollars.
What happened after he reached his goal? How is his site doing now? What did he go on to create? And did his success streak continue or did it die? Check out the podcast to find out.
Jared then shares his site, US Beer Labels http://usbeerlabels.com, a DR19 website created in 1999 by a guy who collects and trades vintage beer labels. It only ranks for 242 keywords and gets minimal traffic.
Timestamps
00:00 - Intro
01:45 - Hope for HCU-Impacted Sites
13:02 - Google Usage Over Time
20:55 - Wirecutter Visibility Decreases
26:43 - Spencer’s Facebook Page Challenge Side Hustle
37:49 - Jared’s Newsletter and Facebook Page Side Hustle
45:41 - MillionDollarHomepage.com
52:42 - USBeerLabels.com
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