Craft Ventures: Efficiency as the Primary Operating Principle

Craft Partner Mike Robinson talks about the 8 principles of operating efficiency and how to implement them. To download: https://craftventures.zoom.us/rec/pla...

0:00 Recap of 2022 market dynamics
5:20 Set up for Success
6:24 8 initiatives to drive operational efficiency
7:32 Hyper focus on churn mitigation
10:05 Maniacal focus on ICP customers
12:12 Prioritize segments, verticals, geographies with best unit economics and retention
17:17 Amplifying sales execution and optimizing process
19:30 Tactical strategies for sales efficiency
20:09 Assessing GTM org
22:04 Simple math to set up a sales team
24:53 Sales pod profitability analysis
29:46 Marketing lead source analysis
30:42 R&D, G&A, culture, budgeting and cash management
35:30 Building a cash management plan for 2023 and 2024
36:52 Automated tools for SaaS metrics forecasting