Скачать или смотреть SaaS Is Dying. AI Commerce Is Rewriting the Rules.

The end of “Frankenstacks”
Enterprise teams aren’t short on tools. They’re short on outcomes. The panel unpacks why single-purpose SaaS and duct-taped stacks are collapsing under their own complexity – and why the next era looks like fewer seams, fewer handoffs, and platforms that actually deliver results.

AI can create more sprawl – or erase it
Everyone’s shipping “AI features.” That’s the trap. You’ll hear the risk of buying 100 disconnected AI widgets, how leaders should evaluate what’s real vs. just a feature, and when building internally becomes a serious option.

Google UCP isn’t an SEO update – it’s a new commerce channel
UCP gets framed as structured data. This conversation reframes it as a shift to machine-readable experience quality – where the “buyer” is increasingly an AI agent making decisions on someone’s behalf. What changes when you’re marketing to an algorithm, not a human?

Your product catalog is now a credibility signal
Messy product graphs, stale SKUs, and inaccurate inventory weren’t just operational issues before. In an AI-mediated world, they can become a trust-killer. The panel breaks down why cleanliness, consistency, and availability data will matter more than ever.

Ads in AI search: trust becomes the real conversion layer
With ads entering AI answers, brands can’t rely on paid visibility alone. If the landing experience doesn’t match intent – or the product is out of stock – trust collapses. The panel shares how to prepare: tighter experience alignment, fresher data, and education-first approaches.

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