NCAA and NIL deals: College athletes making millions playing ball

Since a Supreme Court ruling in 2021, college athletes have been able to take advantage of NIL opportunities (Name, Image, Likeness) — a trend even high school student-athletes are hopping onto — allowing them to earn money through brand deals. Wealth! anchor Brad Smith explains the fundamentals of NIL deals and the groups most heavily invested in working with college athletes, before sitting down with several special guests to discuss the topic.
Former NBA All-Star Jamal Mashburn — whose own son currently plays basketball for the University of New Mexico — tells Yahoo Finance that he views NIL deals as "opportunities for these young men and women to really get involved in finance and how they take care of themselves."
Black Ops Basketball Founder Chris Brickley emphasizes the importance of longevity in planning around financial goals and avoiding unnecessary luxury purchases.
Lastly, Merlin Entertainments CEO Scott O'Neil encourages these student-athletes to be "intellectually curious," especially when networking with people they meet on their financial journey.
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