Скачать или смотреть How Revenue Managers Use Segment Data to Make Better Pricing Decisions | Day-by-Day Analysis

In this session, we take a deep, practical look at how revenue managers can use segment-level data to guide pricing and inventory decisions — using real dates, real pickup behaviour, and real comparisons to last year.

The discussion focuses on two critical revenue intelligence views:

1. Day-by-Day Market Segment

This view helps revenue managers understand what is happening on each individual date, rather than relying on monthly summaries.
In the video, we show how to:

Read on-the-books (OTB) performance date by date

Identify which segments are building the base of the month early

Compare current performance against NET STLY to understand true demand position

Track pickup from a specific point in time to see what actually changed

Distinguish between early, price-sensitive demand and late, higher-value demand

We explain why two dates with the same occupancy can require completely different strategies — and how segment mix, not occupancy alone, drives pricing decisions.

2. Market Segment Drilldown

The Market Segment Drilldown provides context to what is seen day by day by placing the current month inside a 12-month historical view.

In this part of the session, we walk through:

How each segment has performed over the last year

Which segments are consistently strong, seasonal, or declining

How the red and green ADR indicators highlight low-ADR and high-ADR periods

How historical segment behaviour helps determine whether current pickup patterns are normal or a shift

This view allows revenue managers to avoid overreacting to short-term spikes and instead base decisions on proven demand behaviour.

Key Revenue Management Questions Addressed

Throughout the video, we answer questions revenue managers face daily, such as:

Should I push rate or wait?
Is demand weak, or just booking later than usual?
Which segments should be protected, restricted, or allowed to fill gaps?
Why does the month look “okay” on the surface but still feel risky?
How should next week’s pricing strategy change based on segment pickup?

Strategy Takeaways

By combining these two widgets, revenue managers can:

Identify which dates deserve patience and which require action
Push BAR when pickup improves but ADR has not yet moved
Avoid discounting simply because occupancy is low early in the booking window
Control low-ADR segments on dates with higher revenue potential
Walk into each week with a clear, date-driven plan instead of reacting day by day

This session is designed for revenue managers, commercial leaders, and hospitality professionals who want to move beyond top-line metrics and make confident, data-backed decisions.

🌐 Explore the Platform

To see how these insights are generated inside a revenue intelligence platform and explore other strategic widgets, visit:

👉 https://revevolve.ai
Schedule a demo to see how RevEvolve supports daily revenue decisions.

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