Keyword Targeting Titles & Text For Blogs | On Page SEO | Video 22

Lesson Overview:

This lesson delves into the strategic inclusion of keywords within church-related content to enhance visibility and engagement. Using "church growth scripture" as a case study, we explore how to effectively communicate with both your intended audience and search engines.

Key Takeaways:

Importance of keyword targeting in reaching your audience online.

Strategies for including keywords in headers and article text without compromising quality.

The concept of keyword density and its impact on search engine rankings.

Avoiding black hat SEO strategies to maintain credibility and ensure long-term visibility.

Action Steps:

Identify Your Primary Keyword: Start with a focus, such as "church growth scripture," and explore related terms.

Optimize Article Titles and Headers: Ensure your primary keyword is included in your article's title (H1) and use H2s for section headings that also include the keyword or variations.

Incorporate Keywords Thoughtfully: Sprinkle your primary keyword and related terms throughout the article text to maintain a natural and engaging flow.

Monitor Keyword Density: Aim for a keyword density of 1-1.5% to avoid over-optimization while ensuring relevance.

Engage Both Audiences: Write content that addresses your readers' needs and questions, while also making it accessible and rankable by search engines.

WORK WITH BRETT: If you want to work with us personally, click the link & schedule your free strategy session today: https://www.clickmill.co/lets-do-this

ABOUT BRETT:
Brett Henderson is the digital marketing director at Clickmill.co and the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results.

After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries.

Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.