Ep. 20 Building Brands with Purpose: Rev. Demi McCoy of OutFind Creative

Welcome to the DO GOOD X podcast, hosted by Kimberly Daniel and Stephen Lewis. In this episode, we are honored to welcome Rev. Demi McCoy, the visionary founder of OutFind Creative. This brand design agency brings equity and cultural awareness to the forefront of branding. As an alumna of the DO GOOD X Startup Accelerator program in 2022, Demi has embarked on an inspiring entrepreneurship journey. Join us as she shares her story, insights on what branding truly means for businesses, and her thoughts on the role of AI in the creative process. Whether you're looking to build a strong brand identity or just curious about the intersection of branding and culture, this episode has something for everyone.

IN THIS EPISODE:
[1:24] Stephen introduces the Rev. Demi McCoy, founder of OutFind Creative, a brand design agency
[3:57] Demi shares her journey of creating her business
[9:59] Demi defines the different levels of branding for your business
[12:26] Demi describes how she creates branding for her clients through equity and cultural awareness
[16:35] Demi shares her thoughts on AI and her feelings on what she wishes she had known before her start-up
[22:10] Demi’s advice on creating a solid brand identity and resources she recommends
[31.28] Stephen asks Demi “Off the Cuff” questions
[36:22] Kimberly and Stephen conclude this episode by discussing what books or podcasts they are currently reading and listening to

KEY TAKEAWAYS:
Before you start your business, you need to know the “why” of how it will meet a community's needs
It’s essential to evaluate your finances and create a budget of what you will need to gross before you quit your day job
Dedicate at least ten hours to researching, studying, and building a unique brand identity that stands out in your market. Explore effective marketing strategies to reach and engage your target community
RESOURCES:

DO GOOD X - Podcast
DO GOOD X - Linkedin
DO GOOD X - YouTube
DO GOOD X - Spotify
DO GOOD X - Instagram
Kimberly Daniel - LinkedIn
Stephen Lewis - LinkedIn
Outfind Creative - Website
Demi McCoy - LinkedIn
Canva - Website
LinkedIn Learning - Website
Kathryn Finney - Podcast
The Invisible Ache - Book
The Shadow Work Journal - Book
The Power of Now - Book
The Monk Who Sold His Ferrari - Book

GUEST BIOGRAPHY:
Rev. Demi McCoy (she/they) is a Black queer creative strategist, visual designer, songwriter, and unconventional minister. She founded OutFind Creative, a brand design agency that centralizes equity and cultural alignment. As a creative, Demi’s mission is to bridge gaps for the most marginalized. Her work primarily focuses on Black liberation, queer expression, and self-motivation. McCoy holds a Master of Divinity from Wake Forest University and a Bachelor of Arts in Religion from Pepperdine University. She is an unorthodox award-winning interfaith preacher with Baptist ordination. Demi currently resides in North Carolina with her fiancé, where she enjoys all things sports-related, wine-enthused, awe-inspired, and wisdom-oriented.

ABOUT THE HOSTS:
Kimberly R. Daniel catalyzes entrepreneurs and organizations to do good. She is co-founder and project director of DO GOOD X, a community that provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive Change.
Kimberly also helps purpose-driven organizations clarify and design compelling brand and communication strategies. With over 15 years of experience developing and leading communications efforts, she is committed to producing effective processes and creating authentic, “sticky” brands that are community-centered.
In addition, Kimberly has nearly ten years of experience as a certified life coach. She has facilitated workshops, spoken to communities, and written about innovation and entrepreneurship centered on social impact. She co-authored A Way Out of No Way: An Approach to Christian Innovation (2021).
She is deeply passionate about purpose, meaning, and the common good in any aspect of her work.

Stephen Lewis is the president of the Forum for Theological Exploration (FTE) and creator and co-founder of DO GOOD X. This community provides programs and support for faith-driven social entrepreneurs whose businesses focus on positive change. He is an organizational change strategist and a leadership development specialist focused on inspiring the next generation of faith-inspired leaders and entrepreneurs to live and work purposefully. Stephen co-authors Another Way: Living and Leading Change on Purpose (2020) and A Way Out of No Way: An Approach to Christian Innovation (2021).