How To Do Social Marketing The Right Way | 2024 Guide for Lawyers

Which platform is best for marketing your law firm? Facebook? TikTok? Insta? Reddit? Well, it depends… And later, hold on to your data, folks! Does a vendor’s use of tracking pixels benefit you or them?
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Now, depending on your practice area, certain social media platforms may be better suited to connecting you to your target audience. The guys zero in on which creative strategies work well for differing areas of law and explain how to determine the social media platforms you should be focused on.

Later, what can tracking pixels (like from iHeartRadio, etc.) do for you? Every pixel seems to have a tradeoff, and some of them most likely aren’t worth your while. Gyi and Conrad discuss the benefits and the possible lurking downsides in pixels.

The News:

🍔 At the time of this recording, Google’s Search Console had been down for 81 hours. Get it together already, Googs. (2:22)
🍔 And, more Googliness: Google Search Ranking Volatility Over June 28th & 29th Weekend (3:46)
🍔 Is AI search declining? – AI searches around 9% and zero click at 59% and Search Engine Land - AI Overviews (4:26)
🍔 Ryan McKeen launches Best Era and you don’t want to miss it! (  / ryanmckeen  ) (5:40)
🍔 Last, but not least, Conrad made an appearance on Charlie Mann’s podcast (‪@lawfirmalchemy‬) - They Don’t Teach This in Law School (   • Marketing Data, Channels, and Velocit...  ) (6:14)

Mentioned in this Episode:
🍟 LHLM Episode - 5 Fresh Takeaways from Clio’s Legal Trends Report || The Case Against ROI - Legal Talk Network (   • 5 Fresh Takeaways from Clio’s 2023 Le...  )
🍟 The Bite - Lunch Hour Legal Marketing Newsletter! (https://legaltalknetwork.com/lhlmemail/)
🍟 Leave Us an Apple Review (https://podcasts.apple.com/us/podcast...)
🍟 Lunch Hour Legal Marketing on TikTok (  / lhlm.pod  )

0:00 Last 4th of July Ever?
1:55 The News!
7:44 Social Media Marketing for Lawyers
26:17 Firing Your Pixels

#socialmediamarketing #marketing #lawfirm #podcast #law #socialmedia

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