Скачать или смотреть Design Thinking in the Wild: Cuban Coffee from a Truck Driver’s Cab in Kentucky

🚚☕ DESIGNING COFFEE: A Truck Driver’s Cuban Colada Case Study
How is a container truck driver using design thinking—curiosity, bravery, empathy—and storytelling to launch a potential coffee brand? Meet Asbel Lazo, who occasionally brews powerful Cuban Coladas out of his truck cab, builds connections with warehouse workers, and spreads joy (and caffeine) all the way up to the company CEO.

In this Getting To Design mini-documentary, we explore how design lives everywhere—even on the loading dock.

🔍 Design Skills in Action:

🔹 Problem-solving in chaotic, real-world conditions
🔹 Resourcefulness with tools, power, and time
🔹 Storytelling as a design tool and sales technique
🔹 Creating experiences that people remember

🎥 This video continues the conversation from our 3-part series on core design mindsets: Curiosity, Bravery, Empathy ➝

💡 Whether you're a future designer, a creative in transition, or just someone who loves a good story—this is how you design your way forward, for Asbel Lazo’s case: one cup at a time.

👨‍🔧 Want to connect with Asbel Lazo?
We’re proud to support storytellers like Asbel who could easily be building businesses, experiences, and movements in everyday places. If you would like to have Asbel Lazo tell your story in his way, reach out for his info at:
🌐 https://www.gettingtodesign.com/contact

☕ Products Mentioned (affiliate links that support our channel)
🔹 Café Bustelo Coffee: https://amzn.to/4j9aHMZ
🔹 Grosche Moka Pots (supporting the Safe Water Project): https://amzn.to/3RhlAQN
🔹 Azel Electric Moka Pot: https://amzn.to/4jcyQ5t

🎵 Background Music:
"Rebirth" by SinFin → https://music.apple.com/us/album/rebi...

📍 Timestamps:
00:00 If you ever go to Miami…
00:23 Where is the designer?
00:54 Mom shares
01:17 Adding water to moka pot
01:27 Cafe Bustello grounds
01:57 Types of moka pots
02:16 Adding brown sugar
02:48 Sugar foam trick
03:24 Miami crane operator
03:46 Making of the foam
04:23 Designing coffee under this condition
04:43 Their problem is…
04:58 Lazo is the designer
05:30 Many months later
05:59 Designer’s storytelling
06:10 Story spreads to the CEO
06:52 Finding Grosche Milano moka pots
07:02 Changing the world with sales
07:20 Grosche Safe Water Project
08:01 Loving the product’s design
08:11 How to make coladas


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🔗 WEBSITE: https://gettingtodesign.com