The ULTIMATE Guide to DAYPARTING on Amazon PPC

Amazon Ads expert Stephen Noch reveals how to DOMINATE Amazon PPC with DAYPARTING. Optimize bids, improve ACOS & skyrocket sales by scheduling ads for peak times. Learn advanced strategies & unlock the ULTIMATE guide! #amazonppc #dayparting #stephennoch #thatamazonadspodcast

Get your copy of the Dayparting calculator here!

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https://docs.google.com/spreadsheets/...
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CHAPTERS:

0:00 - Introduction
0:08 - What is Dayparting?
0:30 - What reports do we need?
1:29 - Off to excel
3:04 - Segmenting campaigns by portfolio
3:39 - Inserting days of the week
4:45 - Creating pivot tables
10:36 - Transitioning to Google Sheets
11:20 - Quick formatting
12:18 - Importing and comparing the different groups
14:00 - Analyzing the data
15:58 - Adding visuals
18:13 - Deviation
19:36 - Coefficient of variance
22:34 - Hour of the day
24:20 - Some quick formatting
24:38 - CPC and RPC visuals
25:58 - Extra care with Sales conditional formatting
26:47 - The high block
28:00 - The low block
30:05 - How to daypart effectively
30:50 - Calculating RPC for the high block and low block
31:55 - Calculating target CPC for high block and low block
32:15 - Performance difference
34:35 - Technical difficulty
35:12 - Dayparting simplified and reborn
38:25 - Bid change rules tab
46:34 - Sorry, can't go negative
47:24 - Tweaking hours
50:35 - Summary