Скачать или смотреть Personalization Gone Wrong: How a Misaddressed Email Destroys Customer Loyalty

Imagine supporting a company for years—buying their products, engaging with their brand—only to receive an email that doesn’t even recognize who you are. Wrong name. Wrong gender. Zero context. That’s not personalization… that’s a breakdown in customer experience.

This video breaks down why misaddressed emails and shallow personalization frustrate customers more than no personalization at all. When brands rely on surface-level data instead of true understanding, they signal disconnection, not care. And in today’s market, customers notice instantly.

Learn why real personalization goes beyond first names and email templates. It’s about respecting customer identity, history, and intent. When done right, personalization builds trust and loyalty. When done wrong, it pushes customers away—fast.

If you’re in marketing, customer experience, or business leadership, this is a must-watch lesson on how not to lose loyal customers through avoidable mistakes.

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