Episode #18 Why Market Research Often Ignores the 46+ Demographic: Insights from Sharmila Das

In this episode of The Collaborative Canvas, we delve into a crucial #question raised by Sharmila Das: "Why does market research often stop at the 45-year-old cohort?" We explored this topic alongside Sharmila as they #uncover why the #Silver #Generation (46+ or 60+) remains #underrepresented in #marketing #strategies despite their significant #purchasingpower .

We discuss the challenges of engaging #older #demographics through online surveys, the opportunities brands are missing by focusing solely on younger audiences, and actionable steps for businesses to tap into this vibrant, "springy, sprighty" demographic.

Key questions explored:

1) Why are individuals aged 46+ or 60+ often left out of market research?

2) What opportunities exist for brands to better engage this cohort beyond traditional old-age solutions?

3) How can brands shift their narratives to view the Silver Generation as active consumers with diverse needs?

Join us for a thought-provoking conversation that will change how you think about aging and consumer insights. If you're a marketer, researcher, or business leader, this is an episode you won't want to miss!

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🎙️ Guest Name - Sharmila Das
Chairwoman - Purple Audacity (https://www.purpleaudacity.com/)
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Thank you for watching! 🚀


#SilverGeneration #MarketResearch #ConsumerInsights #BrandStrategy #Marketing