কীভাবে বাংলাদেশের একটি ছোট সাবান ইউনিলিভারের লাক্স সাবানকে হারিয়ে দিল? | Lux vs Aromatic Soap Case

This video is a case study on Lux Soap vs Aromatic Halal Soap. In this video, you will see how a long Bangladeshi Soap brand has surpassed the internationally reputable brand Lux Soap. Also, you will learn about the strategies that the local soap brand, Aromatic Halal Soap, has used to surpass the market leader in the soap, Lux.

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Video Contributors:
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Content Writer and Voice Over: Ishak Uddin (https://www.facebook.com/eshak.uddin?...)

Video Editor: Ahad Siddique (https://www.linkedin.com/in/ahadsiddi...)
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Context:
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Bangladesh's soap market was highly saturated and Lux was dominating the market in the 90s. Then, Jamuna Group had decided to bring a new soap brand that will cause mass adoption in the entire country. Although the local soap's purpose was not to defeat, it was able to surpass lux in terms of sales and acceptability. Not only this, its marketing tagline caused decrease of Lux soap's sales in Bangladesh. For this reason, Lux had to make a comeback but finally, Lux emerged as victorious.
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Questions of Audience that This Video Will Answer:
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What is the most successful Soap Brand in Bangladesh?, What are some successful local soap brands in Bangladesh?, what are the best soaps available in Bangladesh, What is the history of Halal Soap?, Did Halal soap become successful?, How Lux Soap become so strong in Bangladesh?, What is the history of Lux soap in bangladesh?, Did Lux Soap see any failure in Bangladesh?, What are some reasons for the success of Lux Soap?
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