Скачать или смотреть Dream11's Genius Marketing Strategy Made Cricket Fun!

In this video, I break down Dream11’s marketing strategy and explain why it's so smart. We'll see how they've created a powerful cycle that benefits the entire sports ecosystem, while cleverly blocking competitors from grabbing prime advertising spots.

We'll try and understand how Dream11 took full advantage of being the first big player, spending heavily on ads featuring top Bollywood stars and cricketers.

We'll also look at how their advertising shifted from basic educational messaging to tapping into FOMO and emotions, making cricket matches more engaging and interactive for fans.

And finally, we'll understand how Dream11 built a nearly unbeatable competitive advantage through smart sponsorship deals, creating strong network effects, and turning fantasy gaming into a daily habit. They've managed to become so big that fantasy gaming itself feels incomplete without Dream11.

Thanks to Zerodha's Zero1 Network for making it possible for me to share these deep dives in branding and marketing with all of you.

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Chapters:
00:00 - Intro
01:50 - Dream11's Fantasy Gaming Business Model
03:11 - Dream11's Perfect Audience Targeting
03:41 - Dream11's Massive Marketing Budget
05:49 - Dream11's First-Mover Advantage
06:28 - Dream11 Blocking the Competition
08:59 - Dream11's Evolution From Education to Emotion
10:31 - Dream11's Transforming the Sports Viewing Experience
12:00 - Dream11's Virtuous Sports Ecosystem
12:52 - Dream11's Network Building Effects
14:20 - Dream11 a Category Synonym
14:49 - Dream11's Surround Sound Marketing
15:15 - Outro