Скачать или смотреть The Free Gift Strategy That Quietly Added $75 AOV Per Customer

The Free Gift Strategy That Quietly Added $75 AOV Per Customer

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Your homepage is the digital storefront of your Shopify business, and its design plays a major role in guiding visitors toward conversion. A cluttered or poorly structured homepage can push traffic away, while a streamlined, conversion-focused layout can significantly increase engagement and sales. Small design shifts in the hero section, navigation, and featured product placements can completely change how users interact with your store.

In this case study, a homepage and product page redesign turned a struggling 4% conversion rate into a high-performing 12%. By optimizing the layout for clarity, placing trust signals in the right spots, and highlighting products with persuasive visuals, the store created an intuitive shopping journey. These improvements didn’t require extra traffic—just better design strategy.

If you want to maximize sales on Shopify, start by rethinking your homepage and product page flow. When customers land on a clean, well-structured page, they’re far more likely to browse, engage, and purchase—unlocking consistent growth without extra ad spend.

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