Maxi Yacht Rolex Cup 2024 – Strong relations

This year marks the 40th anniversary of one the longest lasting and most successful partnerships in the sport of yachting. The relationship between Title Sponsor Rolex and event host the Yacht Club Costa Smeralda began back in 1984 with the inaugural Rolex Swan Cup, the first Maxi Yacht Rolex Cup being held a year later in 1985. In recent years, the collaboration at this latter event has been extended to include the International Maxi Association, responsible for fostering the high standards the owners and crews of the world’s most impressive and potent yachts have come to expect when racing. Discover more https://on.rolex.com/3XI8hwM

Rolex has always associated with activities driven by passion, excellence, precision and team spirit. The Swiss watchmaker naturally gravitated towards the elite world of yachting six decades ago and the brand’s enduring partnership now encompasses the most prestigious clubs, races and regattas, as well as towering figures in the sport, including ground-breaking round-the-world yachtsman Sir Francis Chichester and the most successful Olympic sailor of all time, Sir Ben Ainslie. Today, Rolex is Title Sponsor of 15 major international events – from leading offshore races such as the annual Rolex Sydney Hobart Yacht Race and the biennial Rolex Fastnet Race, to grand prix competition at the Rolex TP52 World Championship and spectacular gatherings at the Maxi Yacht Rolex Cup and the Rolex Swan Cup. It also supports the exciting SailGP global championship in which national teams race identical supercharged F50 catamarans on some of the world’s most famous harbours. Rolex’s partnerships with the Cruising Yacht Club of Australia, New York Yacht Club, Royal Ocean Racing Club, Royal Yacht Squadron and Yacht Club Costa Smeralda, among others, are the foundation of its enduring relationship with this dynamic sport.
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