Скачать или смотреть Beyond Sales Pitches: Gamification in Marketing | Christian Klepp

In this episode, Christian Klepp discusses a unique B2B marketing approach tailored for engineers. Through a case study from a prominent tech software company, he delves into the effectiveness of gamification. Christian highlights the potential of leveraging engineers' analytical and competitive traits to foster genuine engagement and generate valuable leads.

Expanding on the campaign's specifics, he underscores the balance between presenting a challenge and ensuring brevity. Instead of direct product promotion, the campaign focused on current industry topics, facilitating genuine interactions and meaningful results.

Key learnings from this episode:

Online quizzes, as a form of gamification, can effectively engage technical audiences like engineers.
Genuine engagement can stem from spotlighting industry trends over direct sales pitches.
A campaign's success often hinges on its concise nature and the challenge it presents, prompting organic sharing and competition among peers.
Calculated marketing risks can yield significant returns, demonstrated by this case study's outcomes.
Encouraging sharing and challenging can exponentially increase a campaign's reach.

For further insights on B2B marketing and gamification, connect with Christian Klepp and Steve Goldhaber on LinkedIn.