Config 2024: Lost Found in the details (Jessica Hische, Lettering Artist, Jessica Hische Inc.)

Config 2024: Lost Found in the details (Jessica Hische, Lettering Artist, Jessica Hische Inc.)

Jessica Hische is a lettering artist specializing in work for logos, film and television, and books
for clients like Fender Guitars, Wes Anderson, and Penguin Random House.
One specialty she's particularly fond of is logo refresh work—helping modernize existing brands
while maintaining much of the original DNA. Jessica will walk through her process for this highly
specialized work, and talk about why sometimes fretting over invisible details can really matter
and how this kind of work can not only be rewarding for clients in quantifiable ways but also
deeply rewarding for the creatives who perform it. In a culture in which we are asked to constantly
streamline and automate, there is still room for slow and considered craftsmanship.

Featuring: Jessica Hische, Lettering Artist, Jessica Hische Inc.