Скачать или смотреть Improving Agility By Using Customers' Definitions of "Quality" and "Done" (45 min version, Oct 2021)

Intended audience: non-CX/UX roles including engineers, product managers, product owners, project managers, business analysts, Agile coaches, and Scrum masters.

“Quality”… velocity, productivity, and efficiency? Improved performance? Few or no bugs? Meets stakeholder requirements? “Done”… we did what we planned? Fits business objectives? Coded, tested, documented, and deployable?

Remember our customers? The people paying our salaries? Their satisfaction is supposed to be our highest priority. But we fall in love with assumptions about users. We burn weeks coding, testing, merging, and releasing product guesses. We move to the next project, and are interrupted later when we learn that customers aren’t finding much value or quality in that last release. Guessing, assuming, and being reactive aren’t Agile or Lean. Six Sigma would be ashamed of you.

“Architecting for customers’ needs and tasks” and “being Agile” shouldn’t be the polar opposites they often are now. No matter what an Agile coach, scrum master, or stakeholder declares, the customer decides what is “quality,” “done,” and “good enough.”

In this session, you’ll learn how to change processes to improve agility, eliminate some Lean waste, and produce better customer outcomes.