Sales-Ready Messaging Formula with John Barrows (JBarrows Sales Training) – ESDP

In this episode of Enterprise Sales Development podcast, we speak with John Barrows, CEO of JBarrows Sales Training. John shares how to do outbound well and his formula for sales-ready messaging. He discusses ways to unpack your script formula that will improve your game, no matter what level you are in the sales development field. John also talks about what it takes to teach and train how to be effective in today’s modern sales experience.

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[00:00] Intro
[00:26] This week’s guest: John Barrows
[02:06] A massive shift in the SaaS world
[08:28] Training his clients
[10:09] Sales-ready messaging
[18:02] John’s messaging formula
[21:36] Business acumen is what you should learn
[29:31] Structures, not scripts
[39:11] Front-line managers can inspire or demotivate
[47:23] How to contact John