Скачать или смотреть The Largest AR Billboard Reinventing OOH Ads | FFFACE.ME x Maybelline New York

#augmentedreality #OOH #OOHAdvertising #AIAdvertising #Maybelline #augmentedrealityexperience
Once again FFFACE.ME set a new industry standard and launched the the World's Largest AR Billboard with a screen size of 4,000 square meters for Maybelline New York.

FFFACE.ME and Maybelline New York are breaking conventions in out-of-home (OOH) marketing with their innovative AR billboard campaign. Our collaboration shows how modern AR technology can transform any traditional advertising screen into an interactive experience.

Through the interactive AR installation, the brand announced the launch of its new mascara, and the AR Filter allowed its virtual try-on. The AR Installation was unveiled on the facade of Gulliver Mall in Kyiv. Every visitor could see themselves through the Augmented Reality Filter on a screen the size of a building in real time.

"We firmly believe that the era of advertising materials offering static or video content for passive consumption has ended. Just as there is a term for "banner blindness" online, the same phenomenon is now observed offline. People no longer engage with traditional advertising materials, and we advocate for their rejuvenation through the infusion of interactivity. This case study serves as a compelling testament to this shift." - Polina Klekovkina, FFFACE.ME COO

This integration merges outdoor media with interactive customer engagement, allowing real-time product interaction and bridging digital-physical retail experiences. AR-enhanced OOH advertising delivers higher impact and engagement, representing outdoor advertising's future through balanced technology and creativity.

Transform your city presence with interactive AR experiences that grab attention and revolutionize city spaces.

Explore our AR Screen solutions: https://ffface.me/armirror/

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Augmented Reality for global brands and efficient campaigns. From Social Media filters to digital clothing and CGI influencers: our team will develop a successful phygital effect that perfectly represents your brand.