Скачать или смотреть How Austin Pretzel Co. Became a National Snack Phenomenon | London Food Network

What if the next big food brand wasn’t planned — but happened by accident?

In this episode of The London Food Network Podcast, Sebastian sits down with Chris, co-founder of Austin Pretzel Co., to unpack one of the fastest breakout snack stories in the US today.

Austin Pretzel Co. went from a single butter-toffee pretzel sample to:
✔️ Nation-wide retail
✔️ Costco roadshows
✔️ Airline interest
✔️ C-Store expansion
✔️ A fast-scaling production facility
✔️ A brand rewriting the rules of the pretzel category

You’ll learn:

Why moving fast beats being perfect
How to validate your product before spending money
The dangers of “meetings about meetings”
What it REALLY takes to scale production
How to attract investors and keep your soul as a brand
How Costco can transform credibility overnight
The surprising role culture plays in manufacturing success

Whether you're building a snack brand, scaling CPG, or just love a real, raw founder story — this episode is filled with insights you won’t hear anywhere else.

👉 Sponsored by Embrace AI Consultancy
Helping food, wholesale & hospitality businesses automate sales, streamline operations, and scale intelligently with AI tools.
Learn more at: embraceaiconsultancy.com

Find the Austin Pretzel Company here:
https://austinsnacksco.com/pages/aust...

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#snacks, #foodindustry, #startupstories, #entrepreneurship, #CPG, #retail, #manufacturing, #foodanddrink, #businessgrowth, #londonfoodnetwork