Скачать или смотреть The SECRET to Apple's Shot on iPhone Success

Apple didn’t just create a marketing campaign—it redefined smartphone photography.

When they launched #ShotOniPhone, they didn’t just tell people their cameras were great. They let the world prove it.

Photographers started using the hashtag. Their work went up on billboards. Their followers saw. And soon, every creative professional wanted an iPhone.
This is the power of trust-based marketing.

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