A fast-casual breakfast franchise uses catering, local store marketing to build fan base

In this episode of Take-Away with Sam Oches, Sam talks with Lauren Coulter, cofounder of Biscuit Belly, a breakfast concept out of Louisville, Ky., that has grown to nine locations serving a high-quality menu of biscuit sandwiches and other morning staples out of a fast-casual setting. Lauren joined the podcast to talk about the entrepreneurial spirit underlying everything she and cofounder husband Chad Coulter do with the business, and how the brand’s catering program in particular is helping Biscuit Belly connect with new consumers.

In this conversation, you’ll find out why:
Consistency across your system begins with training
To give your new concept it’s best chance for success, incorporate more than one trend
Your franchise partners are great sounding boards
Your customers’ social media content is a cheap and effective marketing strategy
Local store marketing is a great compliment to digital efforts in maximizing your reach
A successful catering program must have a “say yes” mentality

Have feedback or ideas for Take-Away? Email Sam at [email protected].

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