How to Capture UTMs (The Right Way)

If you've been in marketing ops for any amount of time you'll likely have struggled with capturing UTMs properly.

There are multiple ways of doing it that include web scripts, cookies, different settings in your Hubspot or Marketo, and it can get overwhelming to figure out how to just get UTMs logged for conversions.

But it doesn't have to be a struggle. Xander shows you how.

00:00 Intro
00:21 Why this is important
01:00 How to build UTM tracking

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