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Perhaps a "New Hollywood" is emerging in Texas, driven by a convergence of factors: strategic relocation by major talent and production companies, attractive state incentives, and the increasing adoption of AI tools throughout the production pipeline.



1. Hollywood's Shifting Geography:



Historical Context: Hollywood has traditionally been centralized in Los Angeles and New York.

Texas as the New Hub: In 2025, a significant movement is underway to establish Texas as a major production center. This is driven by:

Major actors and producers actively pushing for this shift.

Recent high-profile announcements of studios and production companies setting up shop in Texas.

Incentive packages offered by the Texas Film Commission.

Early successes in production taking place in the state.

2. The Texas Push: Talent and Incentives:



Star-Powered Advocacy: A key element of the Texas push is the active lobbying by prominent actors.

"True to Texas" Ad: A significant example is the "True to Texas" ad featuring Matthew McConaughey, Woody Harrelson, Dennis Quaid, Billy Bob Thornton, and Renée Zellweger. This group teamed up to directly lobby the Texas legislature for enhanced film and TV incentives.

Actor-Producer Leadership: At least two named actor-producers are leading studio build-out or production company launches in Austin, Dallas, or San Antonio.

Economic Incentives: Local tax credits and infrastructure investments are changing the economic calculus for pilot season and feature filmmaking, making Texas a more attractive option.

3. TV Production Realities in Texas:



Streaming Wars Context: The shift to Texas occurs within the context of the ongoing "streaming wars," and Texas hubs are positioned to play a role in this competitive landscape.

Labor and Studio Workflows: The source aims to provide an honest portrait of TV production realities in Texas, addressing both:

What aspects of labor costs, union negotiations, and studio workflows are smoother in Texas.

What areas still require development or present challenges.

4. AI as a Production Partner:



Integration Across the Pipeline: AI tools are being actively integrated into various stages of film and television production.

Specific AI Applications: Examples of AI usage include:

Script Development: Automated coverage, outline generation, and dialect coaching.

Casting and Talent Evaluation: Facial-analysis tools and predictive audience testing.

Previsualization & VFX: AI-driven concept art and on-set compositing.

Industry Adoption and Controversy: Concrete examples of studios or indie outfits piloting these tools are mentioned, as are potential controversies such as writer or actor pushback over AI usage.

5. Voices from the Field:



The source emphasizes the importance of including firsthand perspectives, requiring two "soundbite" style quotes or paraphrases from:

An actor-producer championing the Texas move.

A showrunner or VFX supervisor describing the impact of AI on their recent work.

6. Looking Ahead:



The briefing is intended to explore the combined impact of Texas and AI on the future of content creation, asking a central question: "Will these shifts finally democratize Hollywood or just create new gatekeepers in Austin?"